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You Can’t Talk About Robots Without Talking About Basic Income



Conversations about basic income, a government-funded salary given to every citizen, used to take place in the dingy offices of extremist left-wing politicians, or in the campus dorm rooms of idealistic students determined to fix the problems of the previous generation. The conversation was about social responsibility. It wasn’t an economic case, it was a moral one.
A sharp uptake in technology designed to automate jobs and replace human workers is bringing new voices to this old debate. Today’s society could be disastrously affected by artificial intelligence and growing automation, and scientists and technologists are looking for ways to stop that damage before it happens. The eyes of the tech industry are turning towards basic income, and the entire conversation is changing.
The Rise of AI
The Allen Institute for Artificial Intelligence conducts high-impact research on artificial intelligence. Their CEO, Oren Etzioni, believes AI could be the key to creating a true utopia - but that journey will come with challenges. “There will be very real disruption,” says Etzioni. “Jobs will be taken away and those people need to be taken care of. People have floated the idea of universal basic income, of negative income tax, of training programs. We have an obligation to figure out how to help people cope with the rapidly changing nature of technology.”
That changing nature is in large part the rise of artificial intelligence. We already know about the potential economic destabilization that will come from the automation of commercial trucks, which will remove 3 million jobs in the US, plus 6.8 million employed in other parts of the industry. Now consider the police, which brings in $6 billion US a year in revenue from speeding tickets—that’s a significant number of lost jobs on police forces. Add to that the lawyers and insurance companies who handle automotive accidents, the mechanics who fix dents and bangs, the physiotherapists and massage therapists who specialize in automotive accidents, and driving schools, and suddenly the number of potential lost jobs is staggering. And that’s just from automated cars.
Automation’s Long Reach
Artificial intelligence will do more than just create driverless cars. Take, for instance, food production. A student researcher at MIT has created the BakeBot Robot, which uses a laser scanner and stereo camera to identify ingredients, and then simple robotics to manipulate them. Restaurants are already toying with the idea of reducing serving staff by having diners order and pay using apps. That order can then be relayed automatically to the kitchen, where BakeBot prepares the meal. Add delivery by drone, which is already technologically possible, and you have an entire restaurant that has eliminated human workers, all with technology which exists today. That technology remains unperfected, but only drive to adopt stands in the way.
Then there are the things we are on the cusp of accomplishing, such as the automation of medical services. Telemedicine and diagnostic artificial intelligence will drastically reduce non-emergency visits to the ER, which remain a problem thattraditional methods have been unable to solve. Robotic surgery, or robot-assisted surgery, is a common tool that allows doctors to perform surgery with far greater precision and and control. Right now these machines require human operators, but the leap to robots performing on their own is one we are already preparing to make.
The Thinking Machine
The real turning point will be if, or when (and it increasingly seems like a question of when), machines become genuinely creative. We have long been able to automate physical tasks, but automating cognitive tasks is a much more difficult hurdle. Researchers argue the definition of artificial intelligence and whether it has been achieved, but everyone agrees that we aren’t quite there in terms of a true general intelligence. They also agree we’re getting close.
AlphaGo recently defeated Lee Sedol at the game of Go, an advance that, in 2015, was still predicted to be at least ten years away.The most exciting moment was a single move during the second match, which was so strange that one commentator said he thought it was a mistake. It wasn’t a move any human would have thought to make, but Fan Hui, another Go champion, described it as “beautiful.” While we tend to label creativity as creating art or telling jokes, thinking “outside the box” is also creative thinking. Coming at a problem sideways, rather than directly, is something computers have long had difficulty doing, and AlphaGo has cleared that hurdle.
Boston Consulting Group predicts that by 2025, up to a quarter of jobs will be replaced by either smart software or robots. Gartner, a technology research firm, ramps that estimate up and predicts that one third of all jobs will be eliminated by 2025, while University of Oxford researchers Carl Benedikt Frey and Michael Osborne say a grand total of 47 percent of US jobs will be automated by 2033. Worried that your job is on the chopping block? You’re probably right.
Image: Leviathan.ai.
The Question Basic Income Answers
So what exactly is basic income, and why is it being touted as the solution to automation woes?
There are two common terms (often used either interchangeably or incorrectly): basic income and minimum income. Basic income (sometimes incorrectly called aguaranteed minimum income) is an income paid by a political community to all its members on an individual basis, without a means test or work requirement. That means every single person, regardless of how much or how little they make, gets the same payout.
A minimum income is also paid on an individual basis, but benefit levels are affected by factors such as household income (earn more, lose benefits) or medical proficiency (disability payments), or can be paid out in set schedules (x amount for rent, x amount for food). Welfare is an example of a minimum income. In most countries, a hodgepodge of different government programs are tacked together to create the safety net we provide the poor; and that bad tack job leads to holes. A true minimum income would combine things like welfare and tax credits into one program.
If you’re thinking that sounds a lot like socialism, you’re right. Yet conservative intellectual Charles Murray proposed introducing an annual $10,000 basic income “grant.” The Alaska Permanent Fund, which is funded by investments from state oil revenues, sends annual dividend checks to the state’s residents in a form of supported income. And Milton Friedman, an economist often quoted by conservatives and Republicans, supported basic income.
That’s because basic income promises to do the two things that will make make right-wingers jump onto the social services bandwagon: save money and reduce government. Right now most countries’ social assistance programs are a mess of overlapping bureaus, organizations, and support systems. Having one set amount that every person in the country receives eliminates that snare of red tape entirely (and a lot of jobs, in the process).
Of course, not everyone is convinced. The greatest fear is that without a motivator to work, people will stop doing their jobs, especially minimum wage and unpleasant jobs. Long-term studies on the efficacy of the program are an important step towards implementation—so far there aren’t many to choose from, but there are two important use-cases.
The “Mincome” experiment took place in the small town of Dauphin, Manitoba, from 1974 to 1979. Often referenced when referring to successful examples of basic income, it was actually a prime example of a minimum income. Between 1968 and 1980, five such experiments were conducted in North America, primarily to investigate the impact of basic income on the labour market. The Mincome study was unique because, while it also focused on the working poor, it did not eliminate the elderly or the disabled. This makes it a much better benchmark for how a real program would operate.
Each family or individual in Dauphin was eligible for a set monthly amount, which replaced any benefits they might have been receiving prior. Their mincome supplement was then reduced by fifty cents for every dollar they earned by working. Because Dauphin was an agricultural community, where incomes were heavily dependent on harvests, many residents did not know in advance whether they would get a mincome stipend. Only 1,000 residents ended up receiving them, and everyone knew the experiment was temporary (which some argue affects the results).
Mincome was a staggering success. The fear that people wouldn’t work if they didn’t have to proved unsubstantiated; working hours dropped only one percent for men, three percent for married women, and five percent for unmarried women. Mothers with newborns got to stay at home longer, teenagers were more likely to graduate, and hospital visits dropped eight percent. There was also a reduction in rates of psychiatric hospitalization, and in the number of mental illness-related consultations with health professionals.
Unfortunately there was a change in government, the program was abandoned, and the results were largely ignored. It wasn’t until Evelyn Forget published an analysis of the results in 2011 that people began to take notice. Canada had done something incredible, and it was something that could be done again.
As far as scale, however, Mincome was relatively small. Dauphin is a small agricultural community, with a population of roughly 8,000. That’s a very small sample size on which to judge a program that would need to span an entire country. And the only use-case for something so far-reaching has far less impressive results.
In 2010, Iran became the first country in the world to adopt a basic income. Intended to replace subsidies on petrol, fuel, and other supplies, each citizen is given roughly $40 US per month. Unfortunately, the basic income has cost the government more than it was spending on subsidies. One option to address the issue is to implement a minimum rather than basic income, with means tests to determine who will be eligible for the new program. Another suggestion has been that universal entitlement need not mean universal payment; if the better-off can be induced to forego their entitlement voluntarily, the problem would solve itself. The telling point, however, is that few voices are suggesting a return to the old system. While it may not yet be perfected, it seems that a minimum income strategy is there to stay.
Around the world, countries are listening to these examples, and starting their own experiments into basic income. The Canadian province of Ontario announced, as part of its 2016 budget, plans to embark on a basic income experiment. While the full scope of the project has yet to be announced, Canada has said its purpose is to establish whether a basic income could lead to overall social services savings. InFinland, a basic income experiment will begin in 2017, and span two years. This will be the most methodologically rigorous and comprehensive test of basic income to date, and proponents eagerly await the results. Meanwhile, Switzerland will hold a referendum on the topic in June of this year, and a charity called Give Directly has decided to take the onus out of the government’s hands; it’s giving guaranteed 10-year basic incomes to selected families in Kenya.
Tech Takes Charge
Elon Musk and Stephen Hawking are among 8,600 people who have signed an open letter about the potential dangers of AI. The letter describes the need for safeguards to ensure that AI is positive rather than neutral in respect to purpose, but it also calls for the maximization of the societal benefit of AI. In short, it calls for social responsibility.
People in the technology industry are taking responsibility for the innovations they’re creating, with results that will fundamentally change our world. As Sam Altman of Y Combinator says, “50 years from now, I think it will seem ridiculous that we used fear of not being able to eat as a way to motivate people.” Y Combinator has decided not to wait for the government, announcing proposals for a project manager to run an independent five-year basic income experiment. Google.org is one of the founders of Give Directly’s Kenyan experiment, while Silicon Valley luminaries like Netscape creator Marc Andreessen and media giant Tim O’Reilly both support basic income.Andressen told NY Mag that the main argument against basic income was that people would stop working, but human nature defies that. “Human wants and needs are endless. We’re never satisfied.”
The question of whether or not humans will embrace automation is the deciding factor in whether or not to get on board with basic income. Because if it is taken as a guarantee that artificial intelligence will replace human workers, basic income may be the only path forward.

10 Cool Well-Paid Dream Jobs

10 Cool Well-Paid Dream Jobs
You are probably wondering whether there are any people who do not only earn good money but also enjoy their work and get a lot of pleasure out of spending every single hour at their working place. Indeed, it is very easy to believe that you need to work your socks off, spend twenty-four hours a day at the office, no weekend, no vacation, just to be able to have some money left by the end of the month after paying the bills. In fact, there are some amazing jobs that are not only well-paid but also enjoyable and look very close to being dream jobs. Let us look closer at some of these cool places where people are happy to do their work.
Fake executive

10. Fake executive

If you are a white male, have a suit, and can look like you are an important person, you may work as a fake executive in China. No experience required. No education required. Just pretend that you are the boss.
Big Chinese companies hire a fake executive to look well-connected to the Western World (mostly U.S.) and to show the community their importance in the world of business. This is not a year-contract job, you will only be asked to be present at the ceremony, to attend some dinners, maybe to tour the factory or the company office. You know, to show yourself around. For the rest of the day, you may just enjoy the hotel services or pretend you are working hard at the office. If you look like a real cool boss, you may even be asked to give a speech.
This job is becoming more and more popular, but you may expect to find this kind of job only in big Chinese cities or somewhere not far away from them. Due to the local tradition, no ladies are allowed. No need to know Mandarin, the interpreters will translate everything you say in the way they want. Basic acting skills are welcomed.
You may expect to get $1,000 a week with all expenses paid by the company.
Water slide tester

9. Water slide tester

If you see a lonely adult man in a swimming suit who zips down the hotel’s water slide several times in a row, it can certainly be just a person who is trying to recapture his lost childhood, but it can be a water slide tester as well.
A water slide tester is usually hired by a hotel chain or a big travel company in order to check how fun and how safe the water slides are. You need to focus on whether you are sliding down quickly enough and whether it goes smoothly, notice how much water the slide uses, and generally evaluate the adrenaline factor of the water attraction.
This kind of job will give you around $30,000 a year, with all your travel and allocation expenses paid. You travel by airplane from hotel to hotel, check in, put on your swimming outfit, and go directly to the pool. After the main job is done, you need to write a report about your feelings while sliding and send it both to the company that hired you and to the hotel manager.
The water slide tester job does not require any special degree, you just need to be older than 22 years old, you need to be reliable, stay calm under pressure, and learn as many synonyms for the words “fun,” “water,” and  “slide” as you can to write a unique report for each case. And it would be nice if you could swim well. You know, just in case.
 Panda custodian

8. Panda custodian

For those of you who love spending time with animals, The Giant Panda Protection and Research Center in Ya’an, Sichuan province in China offers a job of a panda custodian. You will have to stroke little fluffy bears, give them food, provide the animals with everything they need, and receive all the love they will give to you in return.
The salary is $32,000 yearly plus free meals, transit, and accommodation near the research center. Generally, the center does not require much from the applicants, they just need to be older than 22 years old, have good writing skills, photography skills, and have some basic knowledge about pandas. The center expects that most applicants will be office workers who got tired of the stressful city life and who want to change their office work to a peaceful vacation-like job with cute animals.
Ice cream tasters

7. Ice cream tasters

Imagine a person who says “I paid for this Tesla Car by eating ice cream.” Sounds like a joke, but in fact, ice cream tasters earn quite good money ($60,000 yearly), plus, of course, they have free ice cream of all the possible flavors every day.
As an ice cream taster, you are expected to evaluate taste, consistency, texture, smell, and a number of other features of every portion of ice cream. Well, we all understand that in any case it will mostly be only about the taste. Therefore, you are expected to like ice cream, otherwise, this job may turn into real hell for you. On the other hand, will you still love ice cream like before after you taste your 5,000th ice cream sample?
Ethical computer hackers

6. Ethical computer hackers

This part of work requires a solid computer education and a natural desire to crack and hack programs and systems. You may do it just because you are a naturally curious person, or you can earn money in that working as an ethical hacker.
Ethical hackers are hired by the security departments of big organizations (or even the national government) in order to find out whether their information is stored safely enough. It means that a hacker absolutely legally tries his best to penetrate a computer system and gets money for this (the yearly salary can be up to $150,000).
The purpose of this job is to find the weak places that the “freelance evil” hackers may use to break down the system. Once an ethical hacker finds the vulnerability, they should document it and provide advice on how to fix the problem. So, generally, ethical hackers are there to improve company’s overall security.
Chief listening officer

5. Chief listening officer

Do you like to procrastinate while working and browse the Internet for hours instead of actually doing your job? Maybe then it is time to make reading stuff on social networks your main source of income? A chief listening officer can earn up to $95,000 yearly for observing and monitoring comments and opinions that customers and clients leave on the Internet about a certain company.
Basically, you need to focus on blogs, Facebook, Twitter, Pinterest, and other social networks to track all references to your company. You need to find out what people are talking about the products and services, whether they are satisfied or disappointed. You collect all the complaints, all the tips and ideas people want to be realized and then deliver this information to the company departments.
For instance, if your company’s Facebook is full of bad reviews of one product, you send this information to the Customer Service Director, so that they can solve the problem and improve the situation. It is also very important to let people know that the clients are happy with the excellent service, so they remain motivated to do their job further on the same high level.
Voice-over artists

4. Voice-over artists

If you have a nice voice and a good accent, you may earn your money for simply saying things. The voices you hear on TV and radio commercials, in award presentations or backstage theater reading—all these pieces of work are done by voice-over artists. You may remember storytelling voice-overs in some popular movies, such as Fight Club, Blade Runner, Moulin Rouge!, or The Shawshank Redemption.
A voice-over artist, especially if they have a unique voice, may earn about $80,000 yearly on average. No need to write your own text, just read the script as well as you can.
Video game tester

3. Video game tester

If you spend your free time playing video games, maybe it is time to change your job and get money for your hobby? Video game tester may sound like a dream job, but the $50,000 yearly for doing this are quite real.
There are different kinds of tasks a video game player has to do. Some check completely new games in order to find bugs or mistakes while playing. Others may be hired by ordinary players for helping them attain higher levels in games.
In most cases, video game player is supposed to be an office worker, but some smaller companies are okay with working from home, too. There are some qualities a video game tester must have: you need to have very good attention, be able to work in team, avoid being angry, negative or sarcastic, and, what is probably the most important, you should not get bored playing the same game for a long time, sometimes for days, weeks, or even months.
Hotel test sleeper

2. Hotel test sleeper

From time to time, most office workers dream about sleeping during working hours, but for Beijing-based Zhuang Jing it is not a dream, she is paid for sleeping in the best luxury hotels. Jing works for the online company Qunar, and her task is to find out the quality of the service in the hotel.
Jing was selected together with other two recruits out of 7,800 candidates. In every room, she needs to check whether everything around her fits each guest’s needs. Is the pillow soft enough? Is the bathroom crystal clean? Are there any fingertips or water marks on the plates and glasses? Is it quiet at night? Is it convenient to get to the hotel from the public transport stations?
Jing spends only one night in every hotel, and every evening she writes her opinion and notes in a review. She does not have to be on duty every single night though; Jing has started her hotel research back in March 2010, and by now she has reviewed around 200 hotels. It is very important to her to stay unrecognized, so Jing is not craving fame, she just enjoys the nights in the best Beijing hotels for money.
Chocolate taster

1. Chocolate taster

This job exists not only in Roald Dahl’s world about Willy Wonka but also in real life. Can you imagine: all you need to do is examine the smell, the taste, and the quality of the finest chocolate bars, and you will get paid for this!
Chocolate tasters can have a contract with one big company, but in most cases, they are hired by different chocolate manufacturing companies, food science companies, or pretty much any place where chocolate products are manufactured or sold. An average chocolate taster earns between  $30,000 and $60,000 per year, though if you are extremely good at this work, you may earn even more.
What is also nice about being a chocolate taster is that you are not obligated to eat chocolate, you are required to taste it. It means that you can save your body from being fat and still enjoy the delicious taste of the most amazing kinds of chocolate in the world.
Chocolate testers are expected to know and understand all the details of the chocolate manufacturing. Sometimes they do their work in a dark room so they cannot be fooled by the nice appearance of the chocolate bar. The taste—that what is really important!








 

5 Ways to Keep Your New Hires Happy

Employee-retentionFilling an open position in your organization is a lot like dating: Once you find the right match, you want to do everything in your power to keep that person around. And just like in the dating world, your perfect candidate has the right to walk away if he or she isn't satisfied with what your company has to offer.
A few years ago, when unemployment was high and job opportunities were scarce, a company didn't have to work as hard to retain its best employees. But the tides have shifted as the economy continues to improve, and employers now must vie for the attention of today's top professionals.
"Qualified candidates are often inundated with multiple job offers," said Edward Fleischman, CEO of recruitment firm Execu|Search. "As a result, they can be more selective and are more comfortable waiting for an offer that meets their specific criteria — and job hopping when another offer comes in."
Gus Pena, managing partner of staffing firm Ascendo Resources, believes that high turnover rates within a company stem from crucial mistakes during the hiring process.
"It starts with buy-in and attention paid to hiring new employees," Pena told Business News Daily. "If the hiring team doesn't put the right amount of time into hiring, companies may be forced to take less-than-ideal candidates, because the best options will be snapped up by the competitors."
If you want to hold onto your new hires for more than a few months, follow these five employee retention tips:
  • Consider a test drive. Giving a candidate a sample assignment before hiring can be a great way to see if he or she is the right person for the job. Test projects and 'working interviews' give both the employer and candidate an opportunity to see if the hire will work, Pena said.
  • Offer fair market value. As the economy rebounds, employers should offer fair market value for potential employees, as compensation is a major reason candidates may not want to work for you, Pena said. If you can't match a candidate's desired salary, at least consider offering the opportunity for a performance-based raise after a certain period of time.
  • Help new employees get adjusted. Ensure that new hires feel involved and comfortable in their new roles, Fleischman said. Hiring managers should make sure an employee's first days and weeks include a healthy balance of training, meeting new colleagues and learning about the job's responsibilities. This will help the new worker acclimate to the position in a way that isn't too harrowing or discouraging.
  • Discuss the new hire's career path at your company. Fleischman advised discussingadvancement opportunities as soon as possible, and providing continuing education services to help employees get there. But don't make promises you can't keep: Pena noted that both employers and candidates are known for over-promising, which can lead to issues later on when one or both parties fail to live up to expectations.
  • Check in frequently, and react quickly. Once a new employee has settled in, check in regularly to make sure he or she is still happy with the workload and environment. Identifying issues and taking immediate action to correct them will boost employee engagement and keep good employees from leaving.

60+ Events in Digital Media, Tech and More

4659847212_7e25cf16c5_o_finalThe Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward, from those in Seattle to New York. If you don't find something that's right for you, check out more than 60 events featured in our complete listing.
On the Events Board, you can sort listings by date added, get discount codes as a Mashablereader and watch videos of past events to get previews of what to expect. You can also follow@MashableEvents on Twitter to catch the best events before they sell out.
PRNewsPR News Social Media Summit with Taste of Tech
Date: June 3
Location: New York, N.Y.
This event will connect communicators with the latest technology and tools to help them create successful campaigns and communications initiatives, and with digital communications leaders who will share the latest best practices in using the social media networks that matter most to their organizations and clients.

mozconMozCon 2014
Date: July 14 to 16
Location: Seattle, Wash.
Join us for three days of forward-thinking, actionable sessions on SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more.

mobileMobile+Web DevCon: Chicago 2014
Date: July 15 to 17
Location: Chicago, Ill.
Mobile+Web DevCon is a three day event dedicated to helping developers and software engineers like you master the latest development tools and trends as well as best practices in design and UX. We want to help you make awesome apps and websites.

switchSwitchPitch LA
Date: May 22
Location: Los Angeles, Calif.
SwitchPitch is a role-reversal event where established companies pitch funded innovation projects to qualified startups looking for great partners. This event is for startups, development shops and design shops interested in meeting decision-makers at Fortune 500 companies interested in working with startups.

socialSocial Media Strategies Summit: New York 2014
Date: June 11 to 12
Location: New York, N.Y.
This summit brings together some of the brightest and best in social media and marketing and will provide the latest information about the changing industry.

5 Steps to Writing an Amazing LinkedIn Recommendation

LinkedinMost of us have worked with great colleagues, bosses and employees over the years who we’d be happy to recommend on LinkedIn (or anywhere, really) in a heartbeat if asked.
Problem is, of course, that sitting down and writing said recommendation always takes more time than you think it will. What should you say that will make your contact stand out — but still sound genuine? Should you describe every amazing skill this person has — or keep it short and sweet?
Don’t worry. We’ve turned that daunting task into a five-step (and five-minute) process. Next time you’re asked to recommend someone, follow this template (complete with sample lines to cut and paste.

1. Start With a Knockout Line

As with any good writing, you want to start with a line that grabs your audience and makes them want to read more. (After all, what good is a great recommendation if no one reads all the way through?)
Ideally, this line will show right away what an awesome person your recommendee is. Be careful, though, to avoid phrases like “one of the best” or “one of my favorite employees” — while, no, not everyone’s going to be the ultimate superlative, there are plenty of words and phrases that sound just as strong, but less qualified.
"It’s rare that you come across standout talent like Mike.”

"Few people have the opportunity to report to a manager who is also a coach and mentor— but I did when I worked for Susan.”
"‘Ridiculously efficient’ is the phrase that comes to mind when I think about Tim.”

2. Describe Your Relationship

Next, you’ll want to give the reader some context as to how you know the person, including your reporting relationship, what you worked on together and the length of time you’ve known each other. While you don’t have to give all the details (LinkedIn will show the company and both of your job titles on your recommendation), it’s important to let readers know why you’re qualified to give the recommendation. (And, of course, be sure to note that it was a positive working relationship.)
"I had the pleasure of working with Jim for two years at the Smith Company, collaborating on several project teams.”
"I hired Carrie as a freelance designer in 2011 after seeing her online portfolio, and she’s completed six flawless projects for me since then.”
"Mark expertly filled the role of social media coordinator for my company’s marketing team for just over a year.”

3. Share a Standout Trait

If you’re recommending someone, there’s a good chance you think he or she is smart, talented, organized, wonderful to work with, the list goes on. So, there’s no need to use the limited characters in your recommendation to state the obvious.
Instead, think about one or two things this person does better than anything else — or that really stand out to you above others — and focus your recommendation there. You can also ask the person if there’s something he or she would like you to talk about: For example, if she was your executive assistant but is now applying to her first management role, she’ll likely want you to highlight her experience managing volunteers over her organizational skills.
"I was particularly impressed by Kelly’s ability to handle even the toughest clients — and effortlessly. That skill often takes years to develop among customer service professionals, but it seemed to come perfectly naturally to her.”
"I was always in awe of Fred’s ability to command a room and get people on board with ideas — even people who were initially on completely different pages.”
"Matt’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of our team.”

4. Add a Touch of Personality

Let’s face it: Everyone wants to hire someone who not only gets the job done, but who’s also great to work with. So, if you can share a tidbit about what it’s like to work with this person or some insight into his or her personality, do so! (Just, you know, know your audience. “Sophie planned the best office happy hours ever!” might not go over so well with her future employers.)
"Oh, and she made sure our Monday morning staff meetings were never without bagels and coffee. Talk about motivating a team!”
"And we still miss her on the office softball league!”

"No matter how tense a meeting, Annie made sure everyone left with a smile.”

5. End With Your Solid Recommendation

Finally, it’s always nice to seal your recommendation with a final line that makes it clear that you give your contact an enthusiastic thumbs-up. You don’t need to do much here — think short, sweet and solid.
"Allison would be an asset to any team.”
"As a team member or a leader, Steve earns my highest recommendation.”
"Any employee would be lucky to have Michelle as a manager.”

Try It

While we recommend following the steps above to create a new recommendation for each contact, here’s a quick example of how to put them all together (and a template to use if you’re pressed for time!).
[Descriptive phrase] is the phrase that comes to mind when I think about [name]. I’ve had the pleasure of knowing [name] for [length of time], during which [description of your working relationship]. Above all, I was impressed with [name]’s ability to [description of what makes person really stand out]. And, of course, his/her [personality trait]. [Name] would be a true asset for any positions requiring [1-2 skills needed for position] and comes with my heartfelt recommendation.
That’s it — five steps, five lines and five minutes to a recommendation that will make sure your contact shines.