8 Brands Rocking Snapchat

Brands Rocking Snapchat

1. 16 Handles

This New York-based frozen yogurt chain jumped on the Snapchat train quickly. In January 2013, 16 Handles asked its fans to snap a pic of themselves at one of its locations. In return, they would receive a snap with a New Year’s promotional coupon for 16%, 50% or 100% off.
Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations.
Snapchat, which launched in the iTunes App Store in September 2011, is popular with a much younger demographic than some marketing execs are used to, but it takes little or no cost to interact with customers by way of snaps. Compare that to other pricey forms of old-school advertising, and that’s a major plus.
When Snapchat Stories rolled out in October 2013, it offered brands a longer conversation format than just 10 seconds. Stories combines multiple snaps to create a replayable, linear story that stays visible for 24 hours.
We rounded up, in no particular order, the chattiest brands on Snapchat. They demonstrate that time-sensitive images, a concept that initially seems like a limitation for brand marketing, can actually be a strength.
We’ll have to wait and see if Snapchat can offer a new space for branded content and more. For now, contest announcements, coupons and behind-the-scenes looks are some of the ways brands can and are using the mobile app to their advantage.