Beyonce's Surprise Album Generated 1.2 Million Tweets in 12 Hours

Beyoncé's surprise release of her fifth studio album, which features 14 songs and 17 videos on iTunes, has been referred to in at least 1.2 million tweets, a Twitter spokesperson told Mashable.
Without any promotional marketing, the self-titled "visual album" debuted to much fanfare because of its unconventional release, elaborate music videos and emotional songs.


The stunt, at its peak on Twitter, sparked more than 5,300 tweets per minute — higher than the previous record set by the hubbub around Syfy's Sharknado (5,000 TPM). For further comparison, NBC's Sound of Music Live! netted 449,540 tweets during the three-hour show.
The song "Blue" featuring Beyoncé's daughter, Blue Ivy, attracted the most attention, according to Twitter. The top five most-tweeted songs, as of 2 p.m. ET, were: 1. "Blue"; 2. "Mine"; 3. "Drunk in Love"; 4. "Flawless"; and 5. "Partition".
Meanwhile over on Facebook, mentions of “Beyonce” spiked more than 1,300% in the hours after the album dropped, a Facebook spokesperson told Mashable.
Among the flurry of tweets were many from her fellow pop stars and celebrities:

I think beyonce just broke the Internet
— Pete Wentz (@petewentz) December 13, 2013

Don't talk to me today unless it's about @Beyonce THANX
— Katy Perry (@katyperry) December 13, 2013

So my sister is a fucking G.
Beyoncé , the visual album out now.
— solange knowles (@solangeknowles) December 13, 2013

Every Song = EPIC Every Video = EPIC & its SEXXXY as HELLLLL!!! @Beyonce!!!
— LA LA (@lala) December 13, 2013

Y'all alright? #theslayage #beyonce #nitenite
— Michelle Williams (@RealMichelleW) December 13, 2013

HOW IS ANYONE NOT TWEETING ABOUT #BEYONCE RIGHT NOW?!!?!?
— demetria lovato (@ddlovato) December 13, 2013