Turns out Great Uncle Phil was right all along: Concocting the perfect whiskey ginger nightcap really
is an art form.
A website called
BevShots
captures photographs of alcohol taken through the lens of a microscope.
The rainbow-like patterns it produces are then converted into metallic
prints, bar accessories and even clothing, meaning you can (almost
literally) say you're wearing what you drink.
Granted, it's less this:
Image: Tumblr, never-perfect-always-original
...and more this:
The idea dates back to the early '90s. Michael Davis, a research
scientist at Florida State University, was looking for new ways to fund
his lab. He'd compiled hundreds of photographs of DNA, biochemicals and
vitamins from working for more than 20 years as a researcher, and
figured they had the potential for commercial art.
He pitched the photographs to a handful of retail companies, but not
to much luck. One necktie manufacturer, however, suggested he switch his
focus from DNA to cocktails. It looked just as cool, he figured, but it
would bring with it the ability to "wear" a popular drink.
Davis returned a few weeks later with photographs of several popular adult beverages, and soon, the
Molecular Expressions Cocktail Collection of ties was born. In the resulting years, he sold more than 5 million ties.
The sales slowed down eventually, however, and the photos were nearly
forgotten. Then, in the early 2000s, Davis met entrepreneur Lester Hutt
at Florida State. Hutt was interested in launching a startup in
partnership with the science department, and when he came across Davis'
photos and the necktie collection, he knew he'd found what he was
looking for.
"I just remember thinking, 'These are really fun, modern art pictures. They're simple and just easy to look at,'" he says.
With Davis' permission, Hutt launched BevShots, and turned the
somewhat dormant photos into paintings, knickknacks and fashion
accessories. They've since added non-alcoholic photos of cranberry juice
and cola to the collection, too.
BevShots creates the photographs by crystallizing the drinks. For the
full effect to take place, Hutt says, the alcohol — or soda — needs to
be frozen, then shot under a polarized light microscope. The colors
appear after light shines through the crystal, creating a basic rainbow
affect.
Here are a few of our favorite images from the collection:
American Amber Ale:
Image: BevShots
Bloody Mary:
Image: BevShots
Gin and Tonic:
Image: BevShots
Coffee Liqueur:
Image: BevShots
Margarita:
Image: BevShots
Sex on the Beach:
Image: BevShots
Tequila Sunrise:
Image: BevShots
Whiskey:
Image: BevShots
White Russian:
Image: BevShots
White Zinfandel:
Take a look at all the products, from straight-up gin to ginger ale,
on BevShots.
Image: Youtube, 
Image: Youtube, 
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