MashBlur

After swamping the Detroit Auto Show for the past two years, event directors have decided to debut an autonomous spin-off show in 2017, called
AutoMobiliD.

The event will be held in Cobo Center Atrium in Detroit, Michigan on Jan 8, according toBoston Free Press. The atrium offers a 120,000 square-foot space and indoor test track for manufacturers to preview self-driving capabilities to industry experts and fans of the motor companies in a controlled environment.

See Also: Volvo tests self-driving cars in China and Sweden

“AutoMobili-D will provide an international look at the ever-changing world of consumer mobility and the ecosystem of companies and innovations that are driving this exciting transformation,” said Sam Slaughter, 2017 NAIAS chairman. “AutoMobili-D will provide the ideal platform for B2B networking and thought-provoking demonstrations.”

The spin-off event comes at a time where auto shows are struggling to maintain a powerful spot in the industry. Regular manufacturers are starting to prefer livestreaming or virtual reality announcements to spending loads on a spot at an auto show. Autonomous cars are in a different zone however, as manufacturers preview one or two features instead of an entire car at auto events. Previews require test drivers and a lot of space, two things auto shows have in.

“Just as NAIAS has served as the leading global venue for automakers to debut brand-defining vehicles, AutoMobili-D will be the go-to setting for automakers, suppliers and startups alike to unveil advanced technologies and initiatives that will move the transportation industry into the next century,” said Slaughter.

Next year, we might see the first iterations of “mind-off” autonomous cars, which require minimal human interaction to drive. We are already seeing NuTonomy potentially launch a taxi service in Singapore, Baidu preparing to launch a similar service in China, and Google setting their sights on driverless software on the roads by 2018.

Add to that General Motors, Ford, Chrysler, and Citroën all working on autonomous vehicles, and the Detroit autonomous show looks to be a packed event full of startups and big name brands.